Aveda是美容界最有信誉的十大“绿色品牌”之一，提倡使用植物成分，宣扬环保和有机保养。它家的洗发护发系列很受欢迎。与一般产品强调效果不同，Aveda以一种生态哲学的环保概念为诉求，提倡藉大自然花草的益处达到身、心、灵的平衡精神，因此它的每样产品使用起来都富含嗅觉的享受。
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