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RED SCARF LIMITED PRIVACY NOTICE

Introduction

 

Welcome to the Red Scarf Limited’s (company number 07909979) privacy notice.

 

Red Scarf Limited (collectively referred to as “Red Scarf”, “we”, “us” or “our” in this privacy notice) respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website or mobile application (the “Platforms”)(regardless of where you visit it from) and use our services and tells you about your privacy rights and how the law protects you.

 

  1. Important information and who we are

 

Purpose of this privacy notice

 

This privacy notice aims to give you information on how Red Scarf collects and processes your personal data through your use of the Platforms and engaging our services, including any data you may provide through the Platforms or by other means.

 

The Platforms are not intended for children and we do not knowingly collect data relating to children.

 

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements our other notices and policies and is not intended to override them.

 

Controller

 

Red Scarf is the controller and responsible for your personal data.

 

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, please contact the DPO using the details set out below.

 

Contact details

 

Our full details are:
Full name of legal entity: Red Scarf Limited
Contact Person: Media Product Director
Email address: [email protected]
Postal address: Kennington Business Centre 1-3 Brixton Road, London, England, SW9 6DE

 

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us (our contact details are set out above) in the first instance.

 

Changes to the privacy notice and your duty to inform us of changes

 

This version was last updated on the date as shown at the bottom of this privacy notice. Historic versions can be obtained by contacting us (our contact details are set out above).

 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

 

Third-party links

 

Our Platforms may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Platforms, we encourage you to read the privacy notice of every website you visit.

 

Affiliate Links

 

Certain links on our Platforms to third-party websites, plug-ins and applications are affiliate links. We may share your personal data with our affiliate partners and vice versa to track affiliate sales from our Platforms.

 

  1. The data we collect about you

 

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed.

 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

 

 

 

 

 

 

 

We also collect, use and share data such as statistical or demographic data for any purpose (“Aggregated Data”). Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your and others’ Profile Data to calculate the percentage of users that have a specific preference. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

 

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

 

If you fail to provide personal data

 

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

 

  1. How is your personal data collected?

 

We use different methods to collect data from and about you including through:

 

 

 

 

 

  1. How we use your personal data

 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

 

 

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us (our contact details are set out above).

 

Purposes for which we will use your personal data

 

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

 

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us (our contact details are set out above) if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

 

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity
(b) Contact

Performance of a contract with you

To manage our relationship with you which will include:
(a) Notifying you about changes to
our terms or privacy policy
(b) Asking you to leave a review or
take a survey

(a) Identity
(b) Contact
(c) Profile
(d) Marketing and
Communications

(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize
draw, competition or complete a
survey

(a) Identity
(b) Contact
(c) Profile
(d) Marketing and
Communications
(e) Usage

(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our
business and the Platforms (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity
(b) Contact
(c) Technical

(a) Necessary for our legitimate interests (for
running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation

To deliver relevant content and
advertisements to you and measure
or understand the effectiveness of
the advertising we serve to you

(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and
Communications
(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our
Platforms, products/services,
marketing, customer relationships
and experiences, we analyses
audience acquisition, behaviour and
conversions

(a) Technical
(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Platforms updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and
recommendations to you about
goods or services that may be of
interest to you

(a) Identity
(b) Contact
(c) Technical
(d) Profile
(e) Usage

Necessary for our legitimate interests (to
develop our products/services and grow our
business)

 

Marketing

 

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

 

Promotional offers from us

 

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). The cookies are used for personalised ads or content.

 

You will receive marketing communications from us if you have requested information from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

 

Third-party marketing

 

We will get your express opt-in consent before we share your personal data with any other company for marketing purposes.

 

Opting out

 

You can ask us or third parties to stop sending you marketing messages at any time by contacting us (our contact details are set out above).

 

Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service experience.

 

Cookies

 

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

 

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

 

We use the following cookies:

 

 

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

 

Cookie Type

Cookie Name

Purpose

HTTP

cookie_notice_accepted

Cookie notice

HTTP

pum_433738

Subscription Popup

HTTP

_ga

Google Analytics – Used to distinguish users.

HTTP

_gat_<property-id>

Google Analytics – Used to throttle request rate.

HTTP

_gid

Google Analytics – Used to distinguish users.

HTTP

__gads

Used to register what ads have been displayed to the user.

HTTP

wordpress_test_cookie

Tests that the browser accepts cookies.

HTTP

wp-settings-{user_id}

Used to persist a user’s wp-admin configuration.

HTTP

wp-settings-time-{user_id}

Used to persist a user’s wp-admin configuration.

HTTP

wordpress_logged_in_{hash}

Remember User session

HTTP

wordpress_sec_{hash}

Remember User session

HTTP

metrika_enabled

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor ‘s preferences.

HTTP

__atuvc, __atssc

This cookie is associated with the AddThis social sharing widget

HTTP

PHPSESSID

Preserves u ser session state across page requests.

HTML

_ym_uid

This cookie is used to collect non-personal information on the visitor’s website behaviour and nonpersonal visitor statistics.

HTTP

_ym_d

Contains the date of the visitor’s first visit to the website.

HTTP

_ym_isad

This cookie is used to determine if the visitor has any adblocker software in their browser – this information can be used to make website content inaccessible to visitors if the website is financed with third-party advertisement.

HTTP

_ym_visorc

The cookie for web analytics contains a unique identifier that is assigned to each browser to track user interaction with the website. Removal or blocking does not affect the use of the site and its functionality.

HTTP

_ym_mp2_substs

Web analytics

HTTP

_ym_mp2_track

Web analytics

HTML

_ym_retryReqs

Registers statistical data on visitors’ behaviour on the website. Used for internal analytics by the website operator.

HTML

_ym{userid}_lastHit

Used to indicate user status (new or returning), the version of the browser used, device make and model, session duration, number of pages viewed, landing pages, and other non-personally identifiable information

HTML

_ym{userid}_lsid

Used to indicate user status (new or returning), the version of the browser used, device make and model, session duration, number of pages viewed, landing pages, and other non-personally identifiable information

HTML

_ym{userid}_reqNum

Used to indicate user status (new or returning), the version of the browser used, device make and model, session duration, number of pages viewed, landing pages, and other non-personally identifiable information

HTTP

_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

HTTP

__gads

The __gads cookie is associated with the DoubleClick for Publishers service from Google. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times.

HTML

__vw_tab_guid

Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.

HTTP

_grecaptcha

Used to distinguish between humans and bots

HTML

goog_pem_mod

Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.

HTML

google_adsense_settings

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

HTML

google_ama_config

Collects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.

HTML

google_ama_settings

Collects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.

HTTP

GoogleAdServingTest

Used to register what ads have been displayed to the user

HTTP

yandexuid

Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.

HTTP

ymex

Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.

HTTP

i

Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.

HTTP

yabs-sid

Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.

HTTP

yuidss

Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.

HTTP

_GRECAPTCHA

Used to distinguish between humans and bots

HTML

rc::a, rc::b, rc::c

Used to distinguish between humans and bots

Pixel

ads/ga-audiences

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor ‘s online behaviour across websites.

Pixel

1/associates-ads/1/OP

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.

Pixel

1/associates-ads/1/OP/r/json 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.

HTTP

DSID

Used by Google DoubleClick for re-targeting, optimisation, reporting and attribution of online adverts.

HTTP

IDW

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

HTTP

test_cookie

Used to check if the user’s browser supports cookies.

Pixel

pcs/activeview

Used by DoubleClick to determine whether website advertisement has been properly displayed – This is done to make their marketing efforts more efficient.

HTTP

bkng

Necessary for the website’s booking functionality.

HTTP

_pxhd

Collects information on user behaviour on multiple websites. This information is used in order to optimise the relevance of advertisement on the website.

HTTP

fr

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Pixel

tr

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Pixel

hm.gif

Used to send data to Baidu about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.

HTTP

HMACCOUNT

Used to send data to Baidu about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.

HTTP

HMACCOUNT_BFESS

Used to send data to Baidu about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.

 

To deactivate the use of third-party advertising cookies, you may visit the consumer page to manage the use of these types of cookies.

 

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

 

Change of purpose

 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us (our contact details are set out above).

 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

 

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

 

  1. Disclosures of your personal data

 

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

 

 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

 

  1. International transfers

 

We have employees based in China, who have access to the personal data.Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it.

 

  1. Data security

 

We store all data on the server we have with Fasthosts Internet Limited (www.fasthosts.co.uk).

 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

  1. Data retention

 

How long will you use my personal data for?

 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

 

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us (our contact details are set out above).

 

By law we have to keep basic information about our customers (including Contact and Identity Data) for six years after they cease being customers for tax purposes.

 

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

 

  1. Your legal rights

 

You have the right to:

 

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

 

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

 

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 

 

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

 

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: 

 

 

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 

 

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

 

No fee usually required

 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

 

What we may need from you

 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

 

Time limit to respond

 

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

 

  1. Glossary

 

LAWFUL BASIS

 

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us (our contact details are set out above).

 

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

 

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

 

THIRD PARTIES

 

External Third Parties

 

Last updated [16/11/2021]


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