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这家彻头彻尾都是蓝色的🔵是宜家开设的第一家快闪店,主题就是宜家标志性的蓝色购物袋。
💙 活动:Ikea Hus of FRAKTA 👜 宜家豪华快闪店
📍 地点:216 0xford StLondon WID 2JH
⏰ 时间:即日起–2025.3截止
🎫 门票:无需门票
💰 票价:£3即可DIY购物袋
整个快闪空间都做成了蓝色,以著名的 “蓝色购物袋” FRAKTA 为唯一主角,店内有各种 FRAKTA 的陈列,方便顾客试背和选购🛍️
设有 “个性化工坊”(Atelier)🎨 顾客可以为 FRAKTA 袋子加上自己要求的定制字母,只需额外支付£3
在快闪店的一侧区域有 “精选系列”(Curated Collection),摆放了一些单品,还有 “蓝色精选”(Blue Edit)系列🌊 选品与 “蓝色购物袋” 及整个空间的蓝色相呼应
离店时,宜家会通过环境设计、声音、灯光效果等元素,让顾客体验仿佛进入到了 FRAKTA 袋子里的感觉💡
此外墙上还有按钮,按下会送出一只蓝色棉花糖🍬
*文中的图片链接素材来源于网络,一切版权归原作者所有©
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