Onitsuka Tiger（鬼冢虎）是跑鞋的始祖，它是最早开始研发运动员专用球鞋的品牌。鬼冢喜八郎在1949年创立了鬼冢虎，很长一段时间内垄断了奥运会运动员的鞋子市场。它也立下了很多运动鞋历史的里程碑。在1977年，鬼冢喜八郎成立了更大规模的公司品牌Asics，鬼冢虎作为它的副线仍然保持着它一贯的风格。李小龙曾经在电影里穿过它的经典鞋型Mexico 66，之后又经常被电影借鉴，所以有了一点艺术感。现在鬼冢虎还是被很多文艺青年喜欢着。
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