李维斯(Levi’s)是著名的牛仔裤品牌，于1853年创立。作为牛仔裤的“鼻祖”，象征着美国野性、刚毅、叛逆与美国开拓者的精神。它历经一个半世纪的风雨，从美国流行到全世界，并成为全球各地男女老少都能接受的时装。靛蓝牛仔斜纹布、腰后侧的皮章、裤后袋上的弧线、铆钉、独有的红旗标等都是李维斯的特点。李维斯作为时装和牛仔裤的领导品牌，百年来不断追求创新，1960年，推出水洗系列牛仔裤，1967年出现喇叭口裤型、1986年开始生产预先穿洞的破烂牛仔裤、将牛仔裤裤管翻过来的“翻边”、2003年性感新潮剪裁独特、款式至酷的TYPE1TM系列。
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