2011年，HelloFresh的创始人Dominik和Thomas抱着改变人们饮食方式的初衷创立了这间公司。在他们的网站上顾客可以根据口味、烹饪时间来选择喜欢的食谱，HelloFresh会根据食谱配好所有需要的食材并送货上门。这样顾客既能在家享受到不同口味的美食，也能体验自己烹饪的乐趣。创立七年多，他们已经发展到10个国家，向超过241万客户提供了6700万份餐食。
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