英国快销电商服装品牌Boohoo。2006年在英国创立,最初是一家售卖大码女装的线下零售商。因为Boohoo是做大码女装起家的,它对消费者的分类,和别的服装品牌有点不同。Boohoo提供的是全品类和特色品类服装策略,除了丰富的常规服装分类之外,Boohoo还开发出了9个特色品类,比方说适合高个子的TALL,适合身材不高的人的PETITE,照顾肥胖人群的PLUS,还有为夜店潮人们准备的NIGHT等等。Boohoo的特点还有上新速度极快,在它家可以买到当下最潮流的元素单品。
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